It is important to note that Google holds over 70 percent of the search engine market share as compared to other search engines like Bing and Yahoo. A greater percentage of internet users use Google as their primary search engine option. As a matter of fact, the terms search engine is used interchangeably with Google. This is an indication that most people perceive Google as the only search engine.
Optimizing a website in Google is a key strategy of ensuring that a website receives enormous traffic. When information is sought from Google using key words, the list of results is displayed on the screen of either the computer or smart phone. These are always lists of websites that provide the information that is sought. One ought to note that there are thousands of sites that contain contents that are relevant to the keywords used during searching. The ones that are commonly used are those that appear on the first page.
In this context, website optimization means making a website appear on the first page on Google. This is a great step in ensuring that internet users visit a specific site when they type its related keywords. Nonetheless, competition is usually very high when it comes to website optimization on Google. Therefore, internet marketers must always ensure that they have great content in terms of products and services promoters and relevance. It is only through this that one can achieve to have his or her webpage appear on the first page of Google.
Google is using your entire search history to create a personalized news feed.
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