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The Perils of Information Overload and One Great Solution


Information is everywhere. Louis Freeh once said that, “Collecting intelligence information is like drinking water out of a fire hydrant.” While you’re may not be gathering intelligence information (as a marketer, you surely will at some point), that’s what information overload is like: drinking water from a fire hydrant. Much of it will spill out and be missed. The same can be said about information overload.Information is everywhere.  The same can be said about information overload.  Are you info-overloaded?  Let’s look at common symptoms:

Feeling Too Much Stress – One of the main symptoms of information overload is to feel stress. Some people say it feels like their brain is being so bombarded by information that as information goes in one side it’s coming out the other. This leads to forgetfulness just when you’re trying to absorb and retain a boatload of new info on a variety of topics.

Lack of Confidence – When there is so much contrary information available, it’s hard for people to choose the right course of action. As a newbie, if you get more than a few email lists (trust me–you will), you’re hit with opinions about what works and what doesn’t from people trying to sell you competing products.  Unless you have an unlimited budget, you can end up balancing on the fences, confused and stressed about whom to believe and which course to buy.

Improper Information Filtering – When too much information is transmitted, the person receiving it often shuts off in a way. Normally the filtering process categorizes information as important or not important, but when there is too much there is often improper filtering called twigging. This essentially means that everything is general and all information is the same.  Consider this “brain fog.”  For someone starting a new business it can be a deal killer because your judgement is impaired by the fog.

Increasing the Fear of Change – When you can’t determine what the information you receive means, it can cause you to fear change because you don’t know if that change is good or bad. Since information overload leads to black and white thinking, this can increase the fear of change that most people have naturally. In internet marketing, things change fast, and that’s true of most of the business models you can choose from.  It’s something you can handle if you’re on one path only, but if you spread your self across multiples models, then overload is quick to set in and, in frustration, many newbies just walk away.

Taking on Too Much Too Fast – Sometimes information overload can masquerade as information abundance and cause people to feel as if they can multitask everything and do more than they can. But the truth is, as shown in study after study, humans aren’t designed for multitasking. If you don’t believe that, read this Forbes article about multitasking

One of the best ways to combat information overload is to build a library of authoritative resources that can help you with the fundamentals common to most business operations.  That way, you can satisfy your thirst for knowledge, learn from a single great source, and approach the vast sea of internet-marketing info with confidence.  One such authoritative resource is the Newbie Lessons, a kickass collection of more than 300 videos (that’s right–300!) covering just about every fundamental task you’ll ever need, no matter which marketing methodology you choose.  Knowing you have a great body of knowledge in one handy place allows you to settle in a gain solid skills instead of surfing around in a sea of persuasive but conflicting voices.

Sounds appealing and refreshing, doesn’t it?  I thought so.  Here’s a link to the best school you could ask for as a newbie, and the tuition is very affordable now–get started now!

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