If you’ve been looking for internet marketing education for long, you’ve probably run into something I’m not so crazy about: blind sales copy.
The sales pages I’m referring to are typically loaded with promises, but they never seem to tell you what their course/tool is about, or exactly how you’re supposed to get results.
Blind copy sales pages are used a lot in the internet marketing/make money online niche, and for a long time, I’ve rejected them on general principles. They remind me of direct marketing envelopes that come through the mail, with no company name to tell me who they’re from or what they’re about.
After getting some insight from a mentor, however, I revisited a couple of sales pages through which I’d bought products that actually turned out to be quite good.
Here’s an example:
That sales page is a textbook case of what I described above.
$120 a day without a list, product or website is a tall order.
You would think they would show you exactly how they’re doing it, right? Not so—the list of activities not involved is fairly detailed, but there are no specifics about what is involved.
Well, if they did say exactly what the method is, noone’s likely to buy the $12.97 course. Other marketers would simply rip off the method and start using it themselves.
Now, I know what you’re thinking next: could the vendor at say at least a little bit more about the strategy? What is it, CPA? Is this a paid advertising strategy? Do you have to spam your neighbors?
Actually, there’s a reason they won’t tell you what’s involved.
And it’s because as soon as you mention the tools or methods involved, there is a common reflex assumption that most people make automatically, if they’ve ever heard of the main platform/method/strategy before…
“Oh, yeah. Been there, tried that, got the tee shirt. It didn’t work for me.”
The thing is, you don’t know if you’ve seen every little tweak and twist they might have discovered.
And you get curious. I did, anyway.
You see, I clicked the buy button on that page and purchased the course myself.
Curiosity nagged at me. I really wanted to see what was inside. How else could I legitimately say whether it would be helpful to my audience?
Curiosity, it turns out, is the real secret to success with blind sales copy. It’s precisely why blind copy sells as well as it does.
Once I got inside the members area, I discovered I learned something new about affiliate marketing and getting free traffic from Facebook.
If they had identified that on the sales page, I most likely woudn’t have bought it.
Why? Frankly, I love Facebook for keeping up with my family; I’m not much of a business “Facebooker” (yet). But most Facebook marketing education I’d seen before was about what I perceive as a complex and potentially very expensive platform.
However, thanks to the curiosity aroused by blind copy, I DID purchase this product. And I’m happy I did.
In less than an hour I discovered a clever, non-spammy little strategy for sending free leads to any link, including affiliate links.
I learned how to get those leads for free, how to have them conact me, and I learned how to send them the links without fail. (All this was news to me, and I wouldn’t have known about it before.)
I’m happy the conversation with my mentor came up, because reviewing sales pages for an example of blind copy reminded me of a strategy that truly has merit.
An here’s another reason blind copy is warranted…
The author of a course teaching a strategy that really works deserves just compensation. After all, they developed a legitimate strategy marketers can use to improve their results. They worked it out, tested it, and tweaked it for optimum results.
And they went to the trouble to develop a course to teach others how to replicate their results.
Now, that’s definitely worth a few bucks to reward their efforts. And without blind sales copy, they would almost have to give their knowledge away for no compensation.
I realize now that even though blind sales copy calls for a lot of faith on the part of the buyer, and that in spite of the often over-hyped promises and flashy sales graphics, there’s a place for keeping some information secret.
And usually, as in the case of this product, you have a money back guarantee in case your purchase really isn’t a quality course like this one.
