Marketing Strategy

Text: Invest in your business AND your helath at once

How to Save Money and Get Healthier (Really!) with Paid Advertising

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Overusing Hype Erodes Audience Trust

Dump the Hype and Be Subtle to Increase Affiliate Sales

Have you heard this marketing maxim: “People hate to be sold to, but they love to buy?” That saying is right on the mark.  Many marketers miss that mark by going overboard in their emails and other content.  They need to realize that sometimes, the less you say, the more you accomplish.  When you hype […]

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Waring sign about sales tactics

3 Ways Crappy Product Pushers Entice Newbie Marketers

This is a post I wish I didn’t have to write.  But purveyors of b&llsh*t “easy-riches” training and get-rich-quick software infest the internet marketing and make-money-online marketplaces, and you need to know what to watch for and step away from.  Here are three tactics you must watch for: Understating the difficult of building a business […]

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Image of home against internet-related background

Do You Have an Internet Home of Your Own?

I’ve seen a lot of people recommending social media as an ideal way to create a business online.  And that has its place.  But don’t overlook an long-term success factor: An internet home of your own—think of it as your home base. What exactly is a home base? Well, it’s a site of your own […]

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Man wearing a blindfold, surrounded by questions marks, asking "What's the Product?"

Blind Sales Copy: Legit or Sneaky?

If you’ve been looking for internet marketing education for long, you’ve probably run into something I’m not so crazy about:  blind sales copy. The sales pages I’m referring to are typically loaded with promises, but they never seem to tell you what their course/tool is about, or exactly how you’re supposed to get results. Blind […]

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Oops Marketer Mistakes

Newbie Marketer Mistakes to Avoid

Affiliate marketing offers newcomers a low-cost entry into making money online.  And there are plenty of courses that teach a variety of methods.  What they often leave out is what not to do.  As you experiment with different methods, be careful to avoid these common mistakes: Promoting flash-in-the-pan, trendy products You can waste a lot […]

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