Content

Content creation, titles, effective writing, multi-media content, audience building

Be wary of content spinners.

Should You Try A Content Spinner?

I’ll keep this short. Should you use a content spinner? Can you use software to rewrite one of your articles to repurpose for publication somewhere else? On Quora, for example? Or Medium? You can try, but trust me–don’t. Why? I’ll show you. Here’s a fresh paragraph of content. Give it a read, please. Then we’ll […]

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Overusing Hype Erodes Audience Trust

Dump the Hype and Be Subtle to Increase Affiliate Sales

Have you heard this marketing maxim: “People hate to be sold to, but they love to buy?” That saying is right on the mark.  Many marketers miss that mark by going overboard in their emails and other content.  They need to realize that sometimes, the less you say, the more you accomplish.  When you hype […]

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Computer Keyboard with the word "content" above it, many times

Rethinking Optimum Blog Post Length and Type

According to a snippet I found at Boston Digital, our attention spans are shrinking, with some important implications:  “In fact, a study by Microsoft concluded that the human attention span has dropped to eight seconds – shrinking nearly 25% in just a few years. This means we are all being fundamentally reprogrammed, regardless of age, to expect an answer […]

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Golden Ideas light bulb

17 Ways To Prospect For Golden Content Ideas

When you start a blog, you’re fresh, inspired, and full of ideas for content.  Likely as not, you’re writing the blog because the topic at hand is near and dear to your heart, and you’ve got a ton to say. Sooner or later, though, you exhaust all those ideas.  Welcome to the content creator’s dilemma.  […]

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Content is King

Simple Tips to Build a Bigger, Happier Tribe (And Sell More) With Kick-Ass Content

Kick-ass content is key to transmitting your message, generating traffic, and selling your product or service. Here are several elements that will make your content more effective with your audience and prompt them to take the action you hope for. Think about reader experience, instead of the search engines. Many blog writers focus on creating […]

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